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In an online marketplace like Amazon that is becoming increasingly competitive, it becomes imperative to have an exceptional marketing strategy. You may have an excellent product offering backed by a meticulous optimization for the e-commerce platform but until and unless you market your brand effectively, you will have a tough time making sales. As a seller on Amazon, your primary goal should be to make your products stand out from the rest. One of the easiest and effective ways to go about doing this is through Amazon Pay-Per-Click, also known as Amazon PPC.