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https://whoosmind.com/trafficguru At the bottom-of-funnel (BoFu) stage, the emphasis shifts to promoting conversions. This involves developing high-converting landing pages and personalized marketing campaigns. At this stage, you need to develop a strategy to drive relevant traffic and leads to your website. After segmentation, you need to make buyer personas for each type of potential customer demographic that you want to target for your products or service. Squeeze Page Images and Videos Poor BOFU metrics include a low conversion rate, high CAC, low CLV, a long sales cycle length, and low ROAS. If you’re experiencing any one of these, it suggests your conversion process is inefficient or that you’re spending too much to acquire a customer compared to how much you’ll earn from that relationship. Once you’ve identified channels for engagement, it’s time to create content for the top and middle-of-the-funnel. First, you must identify your target audience by pinpointing the group most likely to purchase your product or service. These are the people most likely to benefit from what you have to offer. Understand That Audience Research Is Key The consideration stage is dedicated to an audience that has a specific problem in mind and wants to find solutions or products to address it. To better understand the concept of a sales funnel, let’s examine a real-life example. That’s why you want to create as much relevant content within and outside of your topic clusters. We encourage entrepreneurs to put more thought into their sales funnels because a well-designed sales funnel can enable you to grow your business faster than you ever thought possible. By following up with new and existing customers, you ensure customer loyalty and turn your current clientele into brand advocates. Unfortunately, though users do flock to the web to find information, products, or services, it often takes more than just a “publish and pray” approach to grab their attention and convince them to buy

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