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https://www.omnionlinestrategies.com/tiktoks-uncertain-future-why-email-marketing-is-poised-to-thrive-amid-digital-shifts/ Interacting with your customers will build your relationship with them, and, if they feel a connection to your brand, they will buy from you again. Email marketing is a powerful way to stay in contact with your customers. Follow these tips to make the most of your email marketing campaign. Find out who your audience is and then target their wants and needs. When you have a substantial number of readers, brainstorm ways to have them sign up friends. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. By doing this, your viewer base will grow. Make use of A/B testing for variations on your subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. You will learn which subject lines have the best open rates and which ones people ignore. Be . Keep your company's logo and the colors and style you use the same in every email. Choose a font everyone can read easily. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Familiarity counts even more for email marketing campaigns than it does for other businesses. Create emails that contain great content. Give people useful information and don't just spend your time only trying to sell them things. Include articles and information for your subscribers which is not available on your website. Include offers for your products or services. Send greetings for holidays or a personalized message for birthdays for instance. Keep in mind that major holidays are not the best time to send out important emails. Many people don't access their emails on those days, and you risk them being overlooked among the others that arrived during tha

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