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Amazon Conversion Rate, Process, and Tracking in 2023

Guest 290 17th Feb, 2023

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Based on the data acquired from Millward Brown Digital, a renowned firm that measures website traffic, reported that Amazon Prime members have a conversion rate of 74% whereas non-prime members convert typically at 13%. Now, these numbers are considerably greater than the top 500 online merchants. And no wonder Amazon Prime is so successful. In simple words, the reason their conversion rates are above the average is due to the profoundly consumer-centric convenience program.

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