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We all know about the days in 1995 when Amazon used to be just a modest bookseller online. But today, that same bookstore of Jeff Bezos has become the biggest e-Commerce business that generates annual revenue of 386 billion globally. One can’t even search the most basic thing online without potentially hitting something that Amazon sells. To build this position, Amazon has taken an active stance by acquiring social media influencers who can bring external traffic to their website organically. Wondering how? It’s the Amazon Influencer’s Program that has been ruling the industry since 1996.