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They are adept at navigating the complicated algorithms of Google and assist their clients to get to the top of SERPs for keywords that are highly competitive. Google is among the most popular search engines online. It has more than 50 million users per day. It makes use of crawlers or robots to study the content of websites and put them in an index. The crawlers scrutinize everything from links to the content and determine the relevancy of it to an exact search query. In addition to analyzing links and content, search engines also scrutinize the structure of a website's HTML code. The code determines the layout of the web page and the type of information it has. Crawlers will be able to identify and analyze relevant content if the site is well-organized. Technical SEO A properly optimized website will help you rank higher in search engines. It should be user-friendly and fast, as well as contain structured content that search engines can understand. 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