SEO Agency - How to Get More Traffic and Increase Sales Search engine optimization (SEO) is an online marketing strategy that helps businesses increase traffic and sales. SEO firms in UK assist businesses in achieving this goal by exposing their websites to the keywords they want to target efficiently and effectively. The right SEO agency will help you gain a competitive advantage over your competitors by providing high-quality results that provide long-term ROI. It can be overwhelming to choose the right agency but it is essential to do your research before you make your choice. On-page SEO On-page SEO refers to the process of optimizing web pages for search engine optimization to increase their rank in organic results. This involves optimizing keywords, HTML tags (meta, title, and header), content, and other elements that affect how your site's ranking shows in search results. On-page SEO is a critical part of any SEO strategy. 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