Pragmatic Marketing A framework for a pragmatic approach to marketing is based on delivering products that customers want and analyzing their needs. It involves conducting interviews with customers, designing an idea for a product prototype and then testing the product with them to make sure it meets their requirements. The process continues throughout the entire life cycle of the product. One approach flirts a little with relativism. It suggests that the truth isn't as important as it was thought to be. Another approach is more cautious with relativism, focusing on the speech-act and justification projects. Track and trace Track and trace is a crucial supply chain management tool that enables businesses to know the exact location of their products at all times. This transparency assists companies in improving their logistics workflows, reduce time and reduce costs. In addition, it helps them improve efficiency and quality. It also reduces manual inventory counts and inspections. It is also helpful in avoiding production disruptions caused by poor or insufficient equipment or raw materials. During the outbreak, many businesses realised that they lacked complete visibility of their supply chains. This led to a surge in the demand for smart, scalable, track and trace technology that could provide more accurate and reliable data about the performance of a supply chain. These new technologies are able to make the supply chain more resilient to disruptions that may occur in the future, and protect consumers' health. One way to enhance your company's track and trace capabilities is by upgrading your CMMS software to include an option for serialisation. This will ensure that each item has a unique identification that can be tracked in real time. This will assist you in complying with strict regulations, such as those related to food safety. Using a digital platform like MaintainX which integrates with your CMMS software, allows you to analyze and access the data using a simple interface. The term 'track and trace' can be confusing, because it is similar to "follow the track." However, this is a different method, and it involves recording the journey of a vehicle or a shipment. All parties involved in the supply chain have access to this information, including customers. https://pragmatickr.com/ gives customers more confidence in their deliveries, and also allows them to determine if it was damaged or lost during transport. At every stage of the process of transport the majority of parcels are scanned digitally. The details are later made available online, allowing customers to see the status of their shipment at any time. This makes the experience of shipping more enjoyable for both the customer and the carriers. This allows them to offer the service at a lower price. Counterfeit detection Counterfeiting and the use of grey markets cost businesses trillions of dollars every year1. It damages the reputation of brands and damages trust, and for food products and medicines, threatens the health of the public. To stop this from happening real-time tracking of the item level is vital. Digital authentication is typically reserved for high-end products because of its expense. Pragmatic's renowned visual detection technology powers a variety of counterfeit prevention tools that work in tandem to safeguard your business. It is based on the Visual AI stack and provides an adaptable and flexible counterfeit detection for your platforms and marketplaces. Our solution is fast, accurate and simple to use. It detects and identifies all types of fake documents, ranging from banknote "paper" to digital images. The system analyzes various aspects, including microprinting, watermarks and color shifts to ensure that your goods are genuine. This way, you'll protect your customers and ensure that your products are in compliance with the quality standards required by law. This will help you increase your profits and boost customer confidence. It is also portable and can be used at any point of sale.