Girls' daily gown, which is generally worn for non-regular activities, can act as a marker of women' growing identities. In this post I draw on information from my PhD research study to provide a new point of view on how women' experiences of aging, positioning on their life course and socialisation through clothes are articulated by the products they use. In order to check out women' relationships with their clothing, I asked participants to take photos (of the clothing they used however not themselves) and after that interviewed them about what the images indicated to them. This allowed me to get a special insight into their personal relationships with the clothes they use, consisting of how they are valued, liked and used. It also provided a platform for exploring the product functions of the garments, and the ladies' own meaning making of them. The resulting images highlighted how the clothing they used are frequently saved for only unusual events. As a result, these unique event dresses function as a type of contrast to their regular self-- they enable the using of an older, more hyper-feminine identity for one quick socially sanctioned moment. For girls, this experience is heightened by the fact that they can only hold on to the dress for a minimal time before it becomes too little and need to be grown out of. As children end up being more independent and move far from their moms and dads, lots of families look for to give them more flexibility with their wardrobe choices. Nevertheless, this can result in a lack of coordination and a lack of clear guidelines for how children need to dress. https://www.eggka.com/collections/camis The outcome is a growing need for brands to establish clothes that talks to women' interests beyond patterns, so they can reveal their tough character while appearing like they know what they're doing. Free to Be Kids is a great example of how this can be done, with their series of twirly dresses and bold prints that speak to women' empowerment. https://www.eggka.com/collections/dresses For younger women who still like to twirl, I advise the Avina dress from Appaman. It's a soft, comfy and elastic gown that can be used over and over again-- best for avoiding and leaping around the play area with buddies. It's easy to clean too, so your girl can keep it looking fresh throughout the day.