Google MultiSearch has been recently launched and has been around for a while. It has been key in transforming the way Google searches happen to include searches in multiple formats. 

There must have been many times when you might be wondering if a particular brand or colour of shirt you see in a store is available in another variation online? Or that you suddenly love a pen stand, a phone that you saw and you want to quickly want to know the best deals available on the internet by simply taking a screenshot.

Google has identified the demand for this type of search and has actively worked to roll out a feature called Google Lens found on mobile and also for Google apps.  For more info visit here: https://thatware.co/google-multisearch-seo-tactics-2022/