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It will also help you determine whether your competition is doing well with their PPC efforts and whether their overall strategy for marketing is working effectively. Technical SEO Technical SEO is an exclusive part of search engine optimization that ensures your website is in line with search engines' requirements. This includes ensuring that your site is mobile-friendly and does not have broken links. It also includes ensuring your website is speedy and user-friendly. Contrary to traditional SEO, which is based on keyword research and content strategy to increase organic traffic, technical SEO is more strategic approaches that will help your website rank higher on search results pages (SERP). It allows crawlers to discover your website and index it, learn about the content, and offer suggestions. A keyword analysis is a crucial step in a good technical SEO strategy. This helps you find the keywords that your ideal client utilizes to find your product. 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