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Amazon Pay-Per-Click (PPC) is an advertising platform offered by Amazon that allows merchants and brands to display their products to shoppers searching on Amazon. Advertisers only pay when a shopper clicks on their ad, hence the term “pay-per-click”. Through Amazon PPC, advertisers can bid on keywords related to their products and target specific audiences with their ads. This allows for highly targeted and efficient advertising on one of the largest e-commerce platforms in the world.