#toc-0 #toc-1 https://able2know.org/user/clickmasters/ Content To optimize for this, you’ll need to use Yandex Webmaster Tools to specify target regions. Plus, you can submit your website to the Yandex Business Directory (similar to Google My Business) to reach region-specific audiences. In addition, due to a ruling by the Russian Antimonopoly Service, Google’s default Android OS was deemed too restrictive. This meant that Google had to add a widget that would let Android users switch their default search engine to Yandex. Put the most important keywords first High-quality photo content, in particular, can increase user engagement with your listing. In this article, we’ll explain why local search is important and how you can ensure your business is optimized for the local search results to maximize performance. "Google doesn't use social shares to rank content. They'll use social shares to improve crawling -- just share a link on Twitter to see that -- but not to determine authority." Optimize your content to be ‘rich answer’ friendly So, of our three fundamental categories, authority came first because it was the easiest to crack, given the ubiquity of hyperlinks on the web. Search engines use links much like we might treat scholarly citations; the more scholarly papers relevant to a source document that cite it, the better. In SEO, authority refers to the importance or weight given to a page relative to other pages that are potential results for a given search query. What is SEO? Explaining the basics Over the last few years, Google has shown more place-based results for local queries and fewer webpage results. Google looks at the diversity of domains linking back to you, the rate of backlink growth, and the editorial nature of the backlinks, among other factors, to assess backlinks. Primarily, “the basics” involve optimizing your social media profiles instead of your social media activity. As we explained above, that same kind of quality content is key to earning