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Tip: Look for narrowly defined niche markets where your merchandise solves a unique need on the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and appreciate a better return upon advertising expense.
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Tip: You can automatically keep the advertising up to date by allocating 80 percent of your allowance to proven promotions and 20 percent to testing new topics. When something new works much better than your proven promotions, move it towards 80 percent group you should testing another thing in the 20 percent category.
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