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 Karim has maintained the cofounders drew their inspiration from two significant occasions in 2004: Janet Jackson's wardrobe malfunction at the Tremendous Bowl, and the devastating tsunami in the Indian Ocean. Nevertheless, Chen and Hurley say they thought of the thought of YouTube as a spot to add movies that they had taken at a social gathering. Chen recently advised Enterprise Insider that this story was later concocted with the assistance of an outdoor PR firm, to substitute YouTube's sordid courting origins. April 2005: While YouTube remains to be in non-public beta, first video ever is uploaded to the web site. The video, known as "Me at the Zoo," is simply 18 seconds long. It reveals Karim, one of many cofounders, standing in entrance of elephants on the San Diego zoo and talking about their trunks. Could 2005: YouTube launches its beta model to the general public for the first time. September 2005: Lauded investment firm Sequoia Capital invests $3.5 million in YouTube's Collection A round. Sequoia partner Roelof Botha worked at PayPal with the cofounders, and discovered about YouTube after using it to add outdated marriage ceremony and honeymoon movies.
 
 Olly Lawrence, hospitality sales manager at roaster Caffe L'affare, agrees. In "a perfect world", a well-run operation would be able to skim about 10 per cent revenue off the highest, he says. So what on earth goes into the remainder of your $4 flat white? As a general rule, Lawrence says overheads like rent, insurance and utilities account for 30 per cent. Every espresso has to be handmade by a trained barista, so employees prices are typically one other 30 per cent. Espresso, milk and packaging make up the final 30 per cent. A takeaway cup prices roughly 25c, as does the milk. The balance, normally about 20 per cent, or the aforementioned 70c, is the espresso itself. He factors out that prices have solely moved maybe $1 since espresso coffee started taking off in New Zealand, which was some 20 years ago. Fierce competition has helped keep prices down, even amongst the big chains.
 
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