https://cpmator.com/ctr-calculator/ What is CTR in Marketing? Click-Through Rate (CTR) is an essential metric in digital marketing, as it helps you gauge the effectiveness of your ads. It shows how often people click on your ad after viewing it, and is a direct measure of how well your ad resonates with your audience. Whether you're using Google Ads, Facebook Ads, or running email campaigns, CTR helps determine the success of your strategy. How to Calculate CTR? The formula for calculating CTR is straightforward: CTR = (Clicks / Impressions) × 100 Where: Clicks: The number of times users clicked on your ad. Impressions: The number of times your ad was shown. For example, if your ad had 200 clicks and 10,000 impressions, your CTR would be: CTR = (200 / 10,000) × 100 = 2% Why CTR Matters for Your Campaigns CTR is a critical indicator of your ad's relevance and effectiveness. A high CTR suggests your ad is engaging and well-targeted, which can lead to higher conversion rates and a more efficient ad spend. Conversely, a low CTR indicates that your ad may not be attracting attention or appealing to your audience, which could mean you need to adjust your targeting, creatives, or messaging. People Also Ask How do you calculate CTR? To calculate , divide the number of clicks by the number of impressions, then multiply by 100 to convert it into a percentage. Is a 5% CTR good? Yes, a CTR of 5% is excellent. The average CTR across all industries typically hovers around 2%, so a CTR of 5% indicates that your ad is highly relevant to your audience. What is the formula for CTR in Excel? The formula to calculate CTR in Excel is: = (Clicks / Impressions) * 100 This gives you the percentage of clicks relative to impressions. How to calculate CTR ratio? The CTR ratio is simply the CTR, which you calculate by dividing clicks by impressions. Optimize Your Campaigns with Our CTR Calculator Tool I’ve developed a CTR calculator at https://cpmator.com/ctr-calculator/ to help you streamline