http://delphi.larsbo.org/user/optimizationwizards As you can see from the page, not only does REI provide the basic content info a potential customer might need to visit the site, the page is also filled with location-specific services, events, and experiences. For a local electrician, these are some more potential keywords to target with on-page SEO best practices and localized content. Outside of proximity, Google Business profile, reviews, and on-page signals were considered the most crucial local pack ranking factors. One of the most critical signals from Google’s local search algorithm that determines which businesses appear in the local pack is proximity. And looking at Moz’s local SEO report, if your business listing has discrepancies in its business data, Google can’t accurately determine your proximity to a potential store visitor. Why Does Local SEO Matter? These numbers represent potential audiences that can convert in your local area. Consider using your core local-focused keyword in your page’s main header to best “hook” readers in and drive them to your page’s call-to-action. While this may not be as high-impact as the other two tactics above, this is a low-effort approach that you can simply set and forget. Create high-quality, engaging content This is coming back to the very first trust factor – the indexed age of your site. Even if your website looks wonderful, is easy to navigate, and loads quickly; it will fall short in the indexed age. You’re one among the millions of others who are trying to claw their way to the top of the search results. When you have Google’s trust, you’ll see the consistent boost in your search rankings. Using Bing as your primary search engine may give you a competitive edge since numerous marketers ignore Bing SEO optimization. By incorporating these local link building strategies, businesses can establish authority within their local niche, drive more local traffic, and enhance their overall local SEO performance. This wi