https://www.4shared.com/office/VFB6xL36fa/Make_Sure_Your_Business_Has_An.html A lot of people are very interested in email marketing, and how it can help their business growth. Internet marketing offers many ways to advance your business while staying in touch with your customers. This article offers advice to help you create an email marketing program and reach your goals. If you wish to start email marketing, make sure you have the permission of your recipients to send them messages. If you don't, you could get a lot of spam complaints or lose customers for good. Test different formats for your email. Always put the most important information and new offers on the top of your emails. Try to use different formats to find out which ones will work and which ones won't. Then, when you figure out what works for you, you want to use it to your advantage. This helps your customers learn what they can expect from your business and where to find information that they are interested in. Email marketing should have the branding of your business. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials. By doing so, you can make your emails recognizable to your readers and make use of any preexisting familiarity they have with your company. It is important to always maintain persistence. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people. It is vital that you always get permission before adding someone to your email marketing list. Without permission, your emails will be deleted as spam, and customers will quickly opt out. If your email provider receives enough complaints, they could even drop you for vi