https://web.facebook.com/photo/?fbid=2154670941241464&set=a.2154660817909143 https://web.facebook.com/photo/?fbid=2154661101242448&set=a.2154660817909143 https://web.facebook.com/photo/?fbid=2223247077717183&set=a.456219857753256 Welcome to Facebook marketing! Do you struggle to know what to do next? Are you curious as to what options are available to a marketer such as yourself? Do you want to know what the first steps to take are? Anyone looking to learn as much as possible needs to read this article. Facebook marketing works best with a defined purpose. Figure out the purpose of your business's Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure. Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers. Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic. It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however. Facebook's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a t